Crushing Sales Objections: Mastering the ‘I’ll Think About It’ Dilemma

Crushing Sales Objections: Mastering the ‘I’ll Think About It’ Dilemma

Date: March 1, 2024


Welcome to another episode of “Leading Your Sales Success”! Today, I’m coming to you live from Kuala Lumpur, buzzing with excitement after witnessing remarkable transformations in sales teams across Asia. As we dive into the trenches of sales excellence, one question keeps resurfacing: How do we conquer the dreaded “I’ll think about it” objection? Buckle up, because I’m about to equip you with the tools and strategies to obliterate this obstacle and supercharge your sales success.

Key Takeaway Action Points:

Implement a Systematic Sales Process:

The key to overcoming objections like “I’ll think about it” lies in implementing a systematic sales process. It’s not about finding the perfect rebuttal—it’s about preempting objections by guiding prospects through a strategic sales journey. By following a proven system, such as the Color Zone Selling System, you can minimize the likelihood of encountering objections in the first place. From building rapport to uncovering needs and presenting solutions, each step of the sales process should culminate in a seamless transition to closing the deal. Invest in mastering a sales system that empowers you to navigate objections proactively and position your offerings as irresistible solutions.

Action Point:

Evaluate your current sales process and identify any gaps or inefficiencies that may be contributing to objections like “I’ll think about it.” Invest in training or resources that teach a systematic approach to sales, tailored to your industry and target audience. By equipping yourself with the right tools and strategies, you’ll be better equipped to preempt objections and guide prospects towards a favorable decision.

Establish Value and Create Urgency:

The “I’ll think about it” objection often arises when prospects perceive insufficient value or lack urgency to act. Your goal is to preempt this objection by establishing compelling value throughout the sales conversation and creating a sense of urgency to take action now. Dive deep into understanding your prospect’s needs, pain points, and aspirations. Tailor your presentation to showcase how your product or service addresses their specific challenges and delivers tangible benefits. Use persuasive language and compelling visuals to illustrate the value proposition and paint a vivid picture of the benefits they stand to gain. Additionally, instill a sense of urgency by highlighting time-sensitive offers, limited availability, or exclusive incentives to encourage immediate action.

Action Point:

Review your sales presentations and messaging to ensure they effectively communicate the value proposition and create a sense of urgency. Identify opportunities to enhance the clarity, relevance, and impact of your value proposition, making it irresistible to prospects. Experiment with time-bound offers, exclusive bonuses, or personalized incentives to incentivize prompt decision-making. By establishing value and urgency, you’ll preempt objections and compel prospects to seize the opportunity without hesitation.

Invest in Continuous Learning and Skill Development:

In the dynamic world of sales, continuous learning and skill development are non-negotiables for success. Instead of fixating on finding the perfect rebuttal to objections, focus on honing your sales skills and mastering the art of persuasion. Invest in resources, training, and mentorship programs that equip you with the knowledge, techniques, and mindset to excel in sales. Embrace a growth mindset that welcomes challenges, feedback, and opportunities for improvement. By committing to continuous learning and skill development, you’ll elevate your sales game, build confidence, and become a formidable force in overcoming objections like “I’ll think about it.”

Action Point:

Make a commitment to invest in your professional development and sales mastery. Seek out relevant books, courses, workshops, or mentorship programs that focus on sales techniques, objection handling, and persuasion psychology. Dedicate time each day to practice and refine your sales skills, whether it’s role-playing objection scenarios, studying successful salespeople, or experimenting with new approaches. Embrace feedback and constructive criticism as opportunities for growth, recognizing that mastery is a journey, not a destination. By prioritizing continuous learning and skill development, you’ll sharpen your sales acumen and unlock new levels of success in handling objections and closing deals.


As you embark on your journey to sales excellence, remember that objections like “I’ll think about it” are not roadblocks but opportunities for growth and mastery. By implementing a systematic sales process, establishing value and urgency, and investing in continuous learning, you’ll transform objections into opportunities and propel your sales success to new heights. So, equip yourself with the tools, strategies, and mindset to conquer objections with confidence and conviction. Here’s to crushing objections, closing deals, and leading your sales success journey with unstoppable momentum!